Product Designer with origins in advertising, it was in communication that I had my first contact with UX design and design thinking. Since then, my passion for these areas has grown and I have dedicated myself to deepening my knowledge and applying best practices in the creation of digital products, with a focus on user experience, the visual interface (UI) and the use of design thinking methodologies.
My goal is to create innovative and impactful solutions, based on user research and iterative prototyping, collaborating efficiently in multidisciplinary teams. I'm proficient in design tools like Figma and Photoshop and I'm always looking to improve my skills analyzing data and promoting accessibility in all projects. I am committed to creative thinking and the constant search for solutions that provide exceptional user experiences.
My goal is to create innovative and impactful solutions, based on user research and iterative prototyping, collaborating efficiently in multidisciplinary teams. I'm proficient in design tools like Figma and Photoshop and I'm always looking to improve my skills analyzing data and promoting accessibility in all projects. I am committed to creative thinking and the constant search for solutions that provide exceptional user experiences.
My Experience
Product Designer
Caos Planejado / Out 2021–Today
As a Product Designer, and with a close connection to the audience of Caos Planejado, my focus has always been to deeply understand the needs and desires of users, translating them into functional products and interfaces.
• User Research: I conducted usability studies with readers, listeners, and supporters, transforming insights into continuous improvements on the site and digital products of Caos Planejado.
• Collaborative Design: I worked seamlessly with developers and other designers to ensure a cohesive and user-centered vision.
• Prototyping and Wireframing: Using Figma, I created low and high-fidelity prototypes, facilitating testing and gathering feedback from users.
• Responsive Design: I created designs that adapt to different devices and screen sizes, maintaining a consistent and engaging user experience.
• Accessibility: I prioritized inclusion, ensuring that products were accessible to all users, regardless of their abilities or disabilities.
This experience has provided me with a broad understanding of product design, from conception to delivery, seeking to exceed user expectations and achieve the business goals of Caos Planejado.
• User Research: I conducted usability studies with readers, listeners, and supporters, transforming insights into continuous improvements on the site and digital products of Caos Planejado.
• Collaborative Design: I worked seamlessly with developers and other designers to ensure a cohesive and user-centered vision.
• Prototyping and Wireframing: Using Figma, I created low and high-fidelity prototypes, facilitating testing and gathering feedback from users.
• Responsive Design: I created designs that adapt to different devices and screen sizes, maintaining a consistent and engaging user experience.
• Accessibility: I prioritized inclusion, ensuring that products were accessible to all users, regardless of their abilities or disabilities.
This experience has provided me with a broad understanding of product design, from conception to delivery, seeking to exceed user expectations and achieve the business goals of Caos Planejado.
Product Owner
Caos Planejado / Aug 2018–Sep 2021
As a Product Owner, I had the opportunity to develop 'Caos Planejado' not only as a communication product but also with a well-outlined product strategy, solidifying the platform as one of the leading references in urban planning in Brazil. Within the scope of Project Management, I spearheaded the design of the new website, ensuring an optimized UX/UI experience for users. Furthermore, I drove regular updates based on Product KPIs, ensuring our goals and objectives were always aligned with the needs of the market and our users.
In producing new content formats, such as the 'Caos Planejado' podcast – one of the most significant in the field – I employed MVP (Minimum Viable Product) approaches to validate ideas and ensure value delivery to our audience. At the onset of its structuring as a digital product, I was deeply involved in Stakeholder Management, engaging with key stakeholders and ensuring alignment at all levels. This allowed us to initiate its financial profitability, introducing support modalities, selling advertising spaces, and other initiatives.
In producing new content formats, such as the 'Caos Planejado' podcast – one of the most significant in the field – I employed MVP (Minimum Viable Product) approaches to validate ideas and ensure value delivery to our audience. At the onset of its structuring as a digital product, I was deeply involved in Stakeholder Management, engaging with key stakeholders and ensuring alignment at all levels. This allowed us to initiate its financial profitability, introducing support modalities, selling advertising spaces, and other initiatives.
Researcher
Ouve.me / Dec 2020–Dec 2021
I conducted reputation research for Sicredi bank, with a quantitative and qualitative analysis of the online presence of influencers, measuring risks and opportunities for the company's communication.
Copywriter
Praetzel / Sep 2016–Feb 2021
I worked on the production and review of the agency's communication pieces, serving jewelry, real estate developer and education company.
Social Media
Sistema Dez / Oct 2013–Sep 2015
I was responsible for producing content to the Massey Ferguson, BarraShoppingSul and Previsul social medias, with the objective of expanding and strengthening the presence of brands in the digital environment.
In 2014, Massey Ferguson received the Criap Silver award in the Digital/Online Brand Content category.
Education
Postgraduate Diploma in Digital Influence
PUCRS / 2020–2021
Bachelor in Advertising
UFRGS / 2010–2016
Courses
UI/UX Design Industry Training
Brainnest / 2023
Agile Methods for UX Design
Interaction Design Institute / 2023
Human-Computer Interaction: The Foundations of UX Design
Interaction Design Institute / 2022
CSS
SkillShare / 2023
UX Design
EBAC / 2021–2022
Figma
Udemy / 2021
Design Thinking
How Bootcamp / 2021
Service Design
LiveWork / 2021
UX Writing
How Bootcamp / 2020
Graphic Design
Senac / 2011